What do YOU think about certification?
So, I'm running around after my regular 40 hour/week job, securing licenses, editing this website (not as easy as it looks!), learning about great business practices, etc. I recently joined PPA, because they offer some really amazing benefits to photographers and their forums are filled with people who love to lend a hand!
PPA offers a professional photographer certification program and I'm sure I could pass the test after a little bit of study. Having that certificate would really make me feel great. But I didn't start this business just to feel great, and I'm wondering if my owning a several hundred dollar piece of paper would really make that much of a difference to YOU.
What will set me apart from the newest photography business down the block? My personality, portraits, customer service, satisfaction guarantee? I have to wonder if, when deciding between HR Photography and another local photographer, that certification could be the difference between getting to photograph a new client and seeing the photos business B posts on Facebook.
So, as a photography client, what difference would "Certified Professional Photographer" make to you?
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